Bars and restaurants: alcohol-free, the new star of the menu?
What if we told you that by enriching your menu with the Pollen range of alcohol-free spirits, you could attract a demanding clientele, create new margins and stay in step with current consumer trends.
Welcome to the era of "No & Low," this gentle (but very real) revolution that is redefining the bar scene. Far from being a passing fad, responsible consumption is here to stay. And Pollen, with its range of alcohol-free spirits with a rich and sophisticated aromatic profile, is positioning itself as the ally of establishments that want to stay in the know without compromising on taste.
The rise of alcohol-free products: an opportunity to be seized
Let's not beat around the bush: consumers are evolving. Less alcohol, but more pleasure. Less drunkenness, but more finesse. Today, one in two customers is looking for an alcohol-free alternative when they go out, whether for health reasons, lifestyle reasons, or simply a desire for clarity. However, too often, these customers find themselves faced with a sadly flat menu: soda, orange juice, or sparkling water... Exciting, right?
Pollen fills this void, offering complex, elegant creations designed for adults and perfectly suited to a gourmet or festive occasion. In short, alcohol-free is gaining ground, and so is your menu.
An inclusive card is a card that builds loyalty
Offering Pollen isn't just about expanding your offerings: it's taking a step toward inclusivity. It means telling your customers, "No matter why you don't drink alcohol, this is your home." A simple gesture, but one with a powerful impact. Someone who finds a great non-alcoholic alternative will come back, often with others who do. A win-win situation.
And between you and me, what makes a place a "favorite"? That little extra touch of soul, that attention to detail, that ability to understand and anticipate desires. A well-balanced Pollen cocktail can become that little twist that makes all the difference.
Profitability… that’s booming!
Let's be transparent: a good, well-positioned non-alcoholic cocktail can generate as much (or even more) profit than a classic cocktail. Customers are willing to pay for quality, as long as the experience is there. Menu design, product storytelling, careful presentation... and now your non-alcoholic offering becomes a real economic lever in its own right.
Pollen, with its spirits with strong aromatic identities (spices, plants, citrus fruits, or floral depending on the references), offers an ideal raw material for homemade creations that cause a sensation... without fermentation.
A brand image that shines
Joining Pollen also means aligning with contemporary values: well-being, responsibility, and sophistication. By communicating on your non-alcoholic menu, you demonstrate that you're attentive to your customers, as well as to societal developments. This positioning sets you apart in an increasingly competitive landscape.
And between us, a bar that knows how to enhance a non-alcoholic spirit with as much precision as a great classic? That's impressive.
Pollen, the alternative that has everything a great product needs
Not having a real non-alcoholic offering on your menu is a bit like not having a vegetarian option on the menu: it risks missing out on a loyal, curious and prescriptive clientele.
With Pollen, you're not offering a drink. You're offering an experience. An invitation to discover, without compromise. A way of life, quite simply.
If you'd like to learn more about our range, our signature recipes, or organize a professional tasting at your establishment, we're waiting for you, shaker in hand and smile on your face.
